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Privacy Policy

Last updated: 2nd March 2026

1. Who We Are

HAPPY CAKES UK LIMITED (“we”, “us”, “our”) operates this online store using the Ecwid by Lightspeed platform.

We are the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR).

Business Name: HAPPY CAKES UK LIMITED

Registered Address: Summertown, Oxford, OX2 7LP

Email: info@happy-cakes.co.uk

Phone: 0781 451 9611

2. What Personal Data We Collect

When you use our store, we may collect the following personal information:

  • Name
  • Billing and delivery address
  • Email address
  • Phone number
  • Payment information (processed securely by third-party payment providers)
  • Order details and purchase history
  • IP address
  • Website usage data (via cookies and analytics tools)

We only collect personal data that is necessary to provide our services.

3. How We Use Your Information

We use your personal data to:

  • Process and fulfil orders
  • Manage payments and refunds
  • Communicate with you about your order
  • Provide customer support
  • Improve our website and services
  • Comply with legal obligations
  • Send marketing emails (only if you have opted in)

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract - to process and deliver your orders
  • Legal obligation - to comply with tax and accounting laws
  • Legitimate interests - to improve our services and prevent fraud
  • Consent - for marketing communications

You may withdraw consent at any time.

5. Payment Processing

Payments are processed securely via third-party providers (e.g., Stripe, PayPal). We do not store full card details.

These providers act as independent data controllers and have their own privacy policies.

6. E-commerce Platform

Our store is hosted on Ecwid by Lightspeed. Ecwid processes customer data on our behalf in order to operate the store.

You can read Ecwid's privacy policy on their website.

7. Sharing Your Data

We may share your data with:

  • Payment providers
  • Shipping and delivery companies
  • IT and website service providers
  • Accountants or professional advisers
  • Law enforcement (if legally required)

We do not sell your personal data.

8. International Transfers

Some of our service providers may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

9. Data Retention

We retain customer order information for 6 years for tax and accounting purposes, unless a longer retention period is required by law.

Marketing data is retained until you withdraw consent.

10. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time

To exercise your rights, contact us at info@happy-cakes.co.uk.

You also have the right to complain to the Information Commissioner's Office (ICO):

Information Commissioner's Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Website: [https://www.ico.org.uk](https://www.ico.org.uk)

11. Cookies

We use cookies and similar technologies to:

  • Enable essential website functionality
  • Analyse traffic
  • Improve user experience
  • Support marketing activities (if applicable)

You can manage cookie preferences via your browser settings.

12. Data Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse.

13. Changes to This Policy

We may update this privacy policy from time to time. The latest version will always be available on our website.